Launching a New Laundry Subscription App

While leading Tide Spin's marketing efforts, we relaunched the app complete with new branding, new functionality, new go-to-market messaging, and a new subscription model. Our goal was to convert old customers to the new model and get new customers to use the subscription model as the default.

The Result: increased revenue 200% YoY, doubled our new customer conversion rate, and converted 25% of our legacy customers to the new subscription model

See the latest evolution of Tide Spin here: https://tidecleaners.com/en-us/touchpoints/lockers