Hi, I'm Adam Bianco
Lifecycle Marketer &
Marketing Automation Leader
As a marketing leader with 15 years of experience in B2C and B2B, I specialize in building and optimizing customer journeys, leveraging data-driven strategies, and creating impactful campaigns that drive engagement, growth, retention, and lifetime value. My work spans startups, nonprofits, and Fortune 50 companies, with a proven track record of delivering measurable results.
SERVICES
LIFECYCLE Audit & STRATEGY
From first click to lifelong customers
I design end-to-end lifecycle strategies whether they’re just getting started or repeat users. From onboarding flows to long-term retention, I help you craft purposeful touchpoints across email, SMS, push, and in-app.
CUSTOMER JOURNEY MAPPING
See your brand the way your customers do.
From first touch to loyal advocate, I’ll help you visualize every step of the experience—and spot where to simplify, surprise, or scale.
Segmentation & personalization
Right message, right person, right time.
Generic blasts don’t cut it. I’ll help you define segments, craft tailored experiences, and deliver value that actually lands.
Go-To-Market Campaign planning & execution
Launch with impact, not guesswork.
Whether it’s a seasonal campaign, a new product/feature, or full brand rollout, I’ll partner with your team to shape a plan that cuts through the noise—and executes without chaos.
PORTFOLIO
View Career Highlights
Speaking
Get a speaker your attendees will love.
I speak at conferences across the country and am consistently reviewed as one of the best in the show. I don't just share high-level ideas, but I give actionable insights people can implement right away.
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Optimizing Onboarding to Increase Lifetime Value
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How to One-Up Spotify Wrapped: Annual Recaps Best Practices
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Develop Segmentation to Fit Your Customer Journey
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Continuous Customer Discovery
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Top Marketing Technologies Every Company Must Have
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How to Build a Full Funnel Marketing Strategy
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How to Reach Local Customers in the Digital Age
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Customer Acquisition & Engagement Strategies
Optimizing onboarding at unspam
See how one DTC brand turned onboarding into its secret weapon for boosting retention and customer lifetime value during my talk at the UNSPAM Conference
CONTACT
Fill out the form to get in touch with me about speaking, freelance, or consulting opportunities.
